Outlet JJ
Rebranding - 3D - Publicity | 2020
Client and Goals
Outlet JJ is a sneaker store and distributor in Mixco, Guatemala. Operating in a combined retail and wholesale business model, the brand sells high quality sneakers at affordable prices for sneakerheads and civilians alike.
Case Study Solution
We created a brand full of vibrancy and humor, a love letter to the history and roots of the underground sneaker culture. We created a collection of flat illustrations and 3D assets full of visual nods to sneaker history and the store's legacy; capturing its idiosyncrasies in the shape of inside jokes, stickers and stunning visuals that allow the brand to Keep It Real in both digital and physical contexts.
