Branding - Naming - Illustration
Client and Goals
Gumu is a tech-support app that aims to connect users in need of assistance with independent experts in domestic and professional contexts. It hopes to bring people and technology together by making the latter accessible, manageable and less intimidating.
Case Study Solution
We created a brand with a friendly, comforting feel by coining the neologism "Gumu" based on the word "guru", with the sound symbolism of the letter M lending it an unthreatening air that complements the modern and jovial visual identity. We created a collection of illustrated assets to delight the user with splash screens and show the service process in a fun and amusing way.