Branding - Colectivo de Artistas Ocultos
Client and Goals
CAOS is an artist-run gallery and art collective based in Guatemala City. Its name comes from the initials of "Colectivo de Artistas Ocultos" (Hidden Artist's Collective). The gallery showcases emerging and established artists alike in group exhibits, covering a wide range of styles and disciplines.
Case Study Solution
We created a brand with a sophisticated and slightly edgy feel that combines well with the multiple visual styles exhibited as part of the gallery's democratic curatorial approach. We created a visual system that can easily adapt to the needs of the eclectic collection in order to allow each piece to stand out in its own right, bringing the attention to the art instead of the artist so collectors could engage with the work before being distracted by the author's fame or prestige.